žReinforces a
positive visitor experience
žBuilds
community pride
žEducates locals and visitors about what you have and where it is located
žIdentifies a
destination
žLinks a
community/county as one
žReduces traffic
congestion
žIncreases local
spending
žIs as much a
science as it is an art
žBecomes an icon and ties in with your marketing efforts
žPlays a role in
branding efforts
