žTourism destinations can no longer survive on seasonal business and are expanding and/or developing secondary
lures to bring customers
back.
žTo grow tourism and expand the season communities and businesses must focus on whatever it takes to make them different or better – specialize!
ž You can’t be all things to all people; find your niche
and promote it.
žBeing green makes sense and eco-travel continues to
score high with vacation
planners who want to connect with the outdoors; they are using trails, lakes and parks, and
attending outdoor events and
festivals. Countywide, 54,511 acres of land is currently allocated for eco-tourism.
žSecond homeowners are key to growing tourism beyond the summer season.
