Baby
Boomers are alive and well and have
left their mark on everything.
•Since 1996,
approximately 10,000 baby boomers turned
50 every day – one every seven minutes.
•The ‘early’
boomers turned 65 on 1/1/2011
• 7,000 will turn 65 everyday for the next 19
years.
•Boomers have
redefined ‘old age’ in America.
•Marketing has
been impacted the most.
•Adult diapers give you more ‘vitality’ & improve
your tennis game.
•Adjustable beds are ‘fun’ and make you sleep
better.
•Jeans with a skosh more room make you more
‘active’.
•Fiber and pro-biotic additives make you ‘youthful and
happy’.
•Medical alerts are a
‘new’ and a better way to reach out and touch someone.
•Vehicles that self-park
and have rear cameras are all about keeping
up with new technology and that makes you younger.