Promote the ‘second act’ – its’
everyone’s job to bring ‘em back for
Nationally, tourism destinations are finding they can’t
survive on seasonal business and must expand
and/or develop secondary lures to bring customers
back after the season.
26% come for special events. Shoulder season
special events bring back visitors and second
72% of CMC visitors take more than one vacation
79% of 2
homeowners live within a 2 hour drive.
Eco, Cultural and Historic tours, museums, and
ethnic festivals attract visitors and impacts lodging,
restaurants and retail year round.