Promote
the ‘second act’ – its’ everyone’s
job to bring ‘em back for more.
Nationally, tourism destinations are finding they can’t survive on seasonal business and must expand and/or develop secondary lures to bring customers back after the season.
•26% come for
special events. Shoulder season special
events bring back visitors and second homeowners.
•72% of CMC
visitors take more than one vacation per
year.
•79% of 2nd homeowners live
within a 2 hour drive.
•Eco, Cultural
and Historic tours, museums, and ethnic
festivals attract visitors and impacts lodging, restaurants and retail year round.